Business

Open Access Article

1 - Developing Customer Knowledge Management Process Model Using Customer Relationship Management Systems
Maryam Ashoori Mona Sharif khani Mohammad Jafar Tarokh

In recent years, many companies have integrated the activities of customer relationship management with knowledge management together as one concept. In fact, the principal reason for the mentioned integration is that the knowledge management plays a key role in the cus More

In recent years, many companies have integrated the activities of customer relationship management with knowledge management together as one concept. In fact, the principal reason for the mentioned integration is that the knowledge management plays a key role in the customer relationship management. The potential of bilateral relationship between these two fields and also the critical function of knowledge management in success of customer relationship management, has attracted the attention of researchers to this matter recently. The term of “customer knowledge management” is the combination of knowledge management and customer relationship management. The customer knowledge management requires applying different approaches through considering wide variety of key variables in these fields. The considered key variables for each customer knowledge management model are different according to its model. Generally, many models have been presented for customer knowledge management, including conceptual, process and system model. In this paper, we intend to develop process model which achieved from combination of business engineering model, six business processes based on customer relationship management systems, and four aspects of knowledge management in principle business activities, namely marketing, sales and services. Manuscript profile

Open Access Article

2 - Cloud Computing- The Business Perspective: Appropriate Strategies to Eliminate or Decrease of Weaknesses and Threats
Maryam Ashoori Farid Khosh Alhan najme jooriyan

10.7508/jstpi.2015.02.004

Todays, Internet have been engulfed all aspects of our life. Cloud computing is the newest presenting of internet on the ubiquitous web. Cloud computing considered as a provider of host benefits and has addictive natural in information technology and Business world. Org More

Todays, Internet have been engulfed all aspects of our life. Cloud computing is the newest presenting of internet on the ubiquitous web. Cloud computing considered as a provider of host benefits and has addictive natural in information technology and Business world. Organizations need to search extra addiction and considering real value of compounding cloud in business. Establishing business on cloud needed deployment models and cloud services. Also we can receive greater services by spending lower costs. This research has studied cloud system and its components, the business perspective, which is starting organization's business on cloud needed. In addition, concepts of core technology and SWOT analysis of small and medium organizations and available challenges have been explained in the world of cloud. Then, this paper has presented suggestive strategies for converting weaknesses to strengths and threats to opportunity. The proposed strategies help decreasing-cost and increasing productivity in organizations and normal users. They cause to improve profitability in business that they related to cloud computing. Manuscript profile

Open Access Article

3 - Open Innovation; A Comprehensive View on Concepts, Approaches, Trends and Key Success Factors
Mostafa Safdari Ranjbar Manochehr Manteghi Gholamreza Tavakoli

In the past, the development and commercialization of an innovation process used to depend on intra-organizational think-tank and efforts. Today, however, Open Innovation paradigm calls companies to also tap into outside ideas and technologies and yet mutually allow oth More

In the past, the development and commercialization of an innovation process used to depend on intra-organizational think-tank and efforts. Today, however, Open Innovation paradigm calls companies to also tap into outside ideas and technologies and yet mutually allow other companies to exploit their innovative ideas. Open Innovation is a hot topic which has outstandingly drawn researchers' and managers' attention from various perspectives in the past few years. Therefore, reviewing on a case study basis, the topic's entire literature that comprises 70 papers, the current research paper aims to cover its concepts, approaches, major trends, and key success factors. To point to a few findings of the research, the paper dramatizes new and emerging perspectives and trends in the realm of Open Innovation, successes like external networking, innovation brokers, technology intelligence, absorption capacity, open business model, and human factors such as culture and motivation. The paper concludes that managers of companies and organizations should exploit Open Innovation as a solution to confront fast changing technological trends, short technology life cycles, high internal R&D costs, and sever global competition. Manuscript profile

Open Access Article

4 - Enhancing Transfer Capacity and Capability of Commercializing Technological Achievements of Research and Technology Organizations by Establishing Business Development Centers
Reza Bandarian

The goal of conducting researches in Research and Technology Organizations (RTOs) is for technological innovation to create new business opportunities, renovation or revolutionizing existing businesses. To do this, RTOs put the technological ideas in the path of technol More

The goal of conducting researches in Research and Technology Organizations (RTOs) is for technological innovation to create new business opportunities, renovation or revolutionizing existing businesses. To do this, RTOs put the technological ideas in the path of technology development and commercialization. To move in this way successfully, the balanced and consistent "scientific-technical" as well as "commercial movement of technological ideas is required. One of the best patterns to balance the commercial evolution with the "scientific-technical" path, which are seen in successful and leading RTOs around the world is establishing "technological business development center". The mission of business development centers in RTOs is to implement the commercialization requirements in the process of technology development and provide consultancy and technical, economic and commercial assistance, regarding their technological achievements to those currently entering the commercialization phase. These services include the fundamental principles of business development based on their technological achievements of their organization and for their potential and current customers. This article first points out the necessity and importance of the technological business development center in RTOs and then presents the definition and functions of those centers in RTOs. Finally ends with conclusion Manuscript profile

Open Access Article

5 - A survey of Relationship between Organizational Intelligence and Entrepreneurship in Manufacturing Companies of Gilan Province
Hamidereza Alipour Effat Marzban Moghadam

A survey of relationship between organizational intelligence and entrepreneurship in manufacturing companies of Gilan province is the purpose of this research. Entrepreneurship is a process which leads to creating satisfaction or new demand consisting of the process of More

A survey of relationship between organizational intelligence and entrepreneurship in manufacturing companies of Gilan province is the purpose of this research. Entrepreneurship is a process which leads to creating satisfaction or new demand consisting of the process of value creation from composing of a unique collection of resources in order to take advantage of the opportunities. According to importance of the subject and purpose of the research, this investigation is a description of correlation. Statistical community research contains managers of manufacturing companies of Gilan province, which in 1391, 119 people were chosen among 207 managers of manufacturing companies by random sampling method. For data collection, Albrkht organizational intelligence questionnaires and Robbins entrepreneurship were utilized. After confirmation of validity assessment of the questionnaires through final and content methods, by Grunbakh alpha (a=0.87), the obtained information was analyzed with descriptive statistical calculations and inferential statistics (pearson's correlation coefficient). The results collected demonstrate that there is a meaningful relationship between all components of organizational intelligence (strategic insight, shared fate, willingness to change, assertiveness and courage, alliance and agreement, application of knowledge and push performance) and entrepreneurship components (creativity, risk disclosure, independence, impulse, determination and will power and belief in sacred things). It seems that for manufacturing development, companies should create interaction between labors as organizational intelligence capital and smart tools in addition to upgrading intelligent manufacturing tools as well as noticing to technology. Manuscript profile

Open Access Article

6 - Business Models; Principles, Evaluation, Innovation
Manochehr Manteghi Fatemeh Sabeti Saeedi

These days, organizations environment has become more competitive. According to business researchers, achieving a competitive position for the company is possible only by the proper business model. A successful business model indicates a better option so that it can off More

These days, organizations environment has become more competitive. According to business researchers, achieving a competitive position for the company is possible only by the proper business model. A successful business model indicates a better option so that it can offer greater value to a distinct group of customers and bring greater benefits to the company. At the start of a business, failure to identify an appropriate business model, leads to the failure of organizations to achieving its goals. Despite the importance of this issue, there is no standard for the definitions and components of business models. Hence, in this study, definitions and components of business models are discussed, according to the different approaches in modeling business models. However, merely having a good business model at the inception of a company is not enough; what is more important is utilizing and maintaining a proper business model over the life of the institution.The power of a business model is such that it can be a powerful tool for analyzing, testing, and evaluating organization's strategic options. Therefore, an organization business model evaluation as a strategic decision-making process will never stop and can be a basis for continuous improvement of the business. Business model evaluation differs according to the levels and units of analysis. In this study,by reviewing the different studies, the most important criteria and methods of business model evaluation has been proposed.Business models are the representation of businesses at a specific time. Rapid technological, economical, cultural and political changes lead to a more complex organizations environmentand dynamic business evolution. This causes instability of business models. Therefore, they change by the development of businesses. Hence, business model innovation has become one of the most important issues in management science. This concept has been studied in the final part of this study. Manuscript profile

Open Access Article

7 - Managing the Stakeholders Network in Technology Business Incubators
Hasan KIhakbaz Jafar Eyvazzpour

The Technology Business Incubators (TBIs) provide an effective means to link technology, capital and know-how in order to accelerate the development of new technology-based companies, leverage entrepreneurial talent, and thus speed the exploitation of technology. The TB More

The Technology Business Incubators (TBIs) provide an effective means to link technology, capital and know-how in order to accelerate the development of new technology-based companies, leverage entrepreneurial talent, and thus speed the exploitation of technology. The TBIs assist emerging businesses through an array of business support services, developed by incubator management such as assistance in developing business and marketing plans, building management teams, obtaining capital, and ease of access to a range of other more specialized professional services. In addition, incubators provide flexible space, shared equipment, and administrative services. Therefore, the TBI goal is to produce successful firms that will leave the incubator financially viable and freestanding. To address this goal, involvement and support of stakeholders, consisting of sponsors drawn from the local business community, government, the broader community, venture capital providers, technopreneurs, incubator managers and staff are vital. The stakeholders in an incubator will help sustain its financing, offer assistance to its client companies, serve on governing boards, and play generally a key role in the incubator's success. The purpose of this paper is to explain the reason for involving stakeholders in TBI management and necessity of establishing a healthy relationship with them, based on an appropriate set of expectations regarding the nature of the relationship. Manuscript profile

Open Access Article

8 - Organizational Commitment in Knowledge base Startup Companies: the Team Coherence and Business Survival Factor in the Competitive Environment
Mehrdad Shafiei

Turn of the third millennium, the role of human resources so highlighted that some referred to as the only source of sustainable competitive advantage. This is especially true as more and more in knowledge based businesses. For a start up company, human capital is the m More

Turn of the third millennium, the role of human resources so highlighted that some referred to as the only source of sustainable competitive advantage. This is especially true as more and more in knowledge based businesses. For a start up company, human capital is the most important. The quality of this investment is more, probability of survival, success, and promotion of the business will more. In today's highly competitive and changing environment, creative and innovative human resource can help to achieve a competitive advantage. Organizations need to become learning and dynamic organizations. So their employees can develop the ability to adapt to changes in competition fields. Commitment, in brief is a person's inner feelings and attitudes towards the organization that influences on performance, judgment and loyalty towards the organization. As a result of continuous study and research on the factors of organizational commitment essential ingredients, managers can reconstruct, rehabilitate and restore of positive behaviors and organizational commitment or modify or eliminate damaging parts of this phenomenon.One of the concepts that can be used for analysis of entrepreneur team durability and the business survival is organizational commitment. In this article we attempt to discussed about the role of organizational commitment in possibility of work team integrity in the early stages of forming a business, based on a comparative study and by combining the concepts of organizational commitment and human resources in startup businesses.The purpose of this paper is to establish a correspondence between the importance of human resources in start-ups and their role in business survival and functions of organizational commitment in fulfilling these requirements. Manuscript profile

Open Access Article

9 - Open Innovation Process and Firms Obsorptive
GHazaleh Javid Jafar Bagheri Nejad

20.1001.1.17355486.1391.8.31.6.9

Open innovation and absorptive capacity are two popular concepts in contemporary innovation management literature. firms' absorptive capacity, as it has been defined by Cohen and Levinthal (1990), determines their ability to in-source externally developed technology or More

Open innovation and absorptive capacity are two popular concepts in contemporary innovation management literature. firms' absorptive capacity, as it has been defined by Cohen and Levinthal (1990), determines their ability to in-source externally developed technology or ideas. In this paper, we tie these two concepts to each other and prove how the recent insights about open innovation can advance our understanding of absorptive capacity. External technology sourcing is becoming more important for a number of reasons: Shortening technology life cycles, emerging technologies with the potential to disrupt market leaders' positions, sharing costs and risks associated with science based technology, globalization of the R&D activities as a response of companies to the greater dissemination of knowledge throughout the world, the growing importance of seed and venture capital to finance excellent business ideas, etc... These inter-organizational knowledge flows do not materialize automatically and firms have to develop skills to tap into external sources of technology. Furthermore, absorptive capacity is crucial in explaining why some companies are better than others in creating and capturing value from in-sourcing externally developed technology and technological collaboration with innovation partners. Hence, absorptive capacity and the outside-in dimension of open innovation are necessarily linked to each other. The purpose of this paper is to analyze how absorptive capacity and the outside-in dimension of open innovation can be linked to each other. We focus on the question how complementary between internal and external technology plays a role in open innovation and absorptive capacity of innovating firms. This paper discuss about open innovation around two key factors (humanity & organizational) and relate it to absorptive capacity .Then analyses conceptual model with SWOT. Manuscript profile

Open Access Article

10 - The Role of applying Business Process Management System in improving Organizations Performances
Hosein Safarzadeh Mausomeh Ghoreyshi

In today's world, the key to the success of each organization is the Business Process. Therefore, it is important to have a strong interpretation of Business Process Management in organizations. Organizations have experienced that Business Process Management is strong i More

In today's world, the key to the success of each organization is the Business Process. Therefore, it is important to have a strong interpretation of Business Process Management in organizations. Organizations have experienced that Business Process Management is strong investment to come across the environmental changes. Business Process Management is a holistic management approach focused on aligning all aspects of an organization with the demands and needs of clients. It promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. Business Process Management attempts to improve processes continuously. It can therefore be described as a "process optimization process." It is argued that BPM enables organizations to be more efficient, more effective and more capable of change than a functionally focused, traditional hierarchical management approach. Business process management activities can be grouped into five categories: designing, modeling, execution, monitoring, and optimization. With respect to the fact that Business Process Management System automates all the processes in organizations, every solution ends up in Business Process Management System as the essential core of organizational systems in order to improve their performance. In this paper, different types of data related to a specific Process will be mentioned, then a solid model will be explained in order to coordinate the data with Business Process Management, afterwards Business Process Management System will be introduced. At the end, the harmony for Business Process Management and Strategic Management will be explained because compiling a suitable strategy and, more importantly, its proper implementation using the Process Management improves the organization performance and beneficiaries' satisfaction. Manuscript profile

Open Access Article

11 - The Advantages, Risks and Challenges of Outsourcing Strategy
Rohollah Khodaverdi Ehsan Zohre bojnordi

Organizations, recognizing that they cannot be world class in every activity and function involved in producing their products and services, are moving toward business strategies based on "core competencies"- a set of "skill and knowledge" that help maintain their compe More

Organizations, recognizing that they cannot be world class in every activity and function involved in producing their products and services, are moving toward business strategies based on "core competencies"- a set of "skill and knowledge" that help maintain their competitive advantage in serving customers. Outsourcing is promoted as one of the most powerful trends that improve organization efficiency and growth. Outsourcing was defined as the operation of shifting a transaction previously-governed internally to an external supplier through a long-term contract. The most common benefits of outsourcing are: downsizing, cost savings, restructuring costs, focus on core business, quality improvement, operational expertise, access to talent, capacity management, and risk management. Nowadays organizations focus on core competencies and downsizing and try to outsource other activities to external provider. Also outsourcing helps organizations to achieve new organization's structure like flat organization and fast response organization. This article is aimed at presenting the advantages, risks and challenges of outsourcing strategy. After an introduction with outsourcing, a definition of outsourcing, outsourcing history and a review of outsourcing's features will be presented. In the following sections, we examine the motives and risks associated with outsourcing operations and propose a number of recommendations that require managers to focus on implementation of outsourcing operations. Also the advantages and disadvantages of outsourcing are reviewed and a framework for the service activities of outsourcing will propose. The proposed framework considers moderator and independent variables of outsourcing and how they affect service activities. The outsourcing model for service activities emphasizes different service aspects and is also simple and holistic. Manuscript profile

Open Access Article

12 - Role of Organizational Innovation in Implementing EBusiness in Parent Companies in Automobile Industry
Mohsen Shafiei Nik Abadi Azam Jalili bolhasani Ali Khatami firozabadi

In today world, while everything is changing so fast and the competitors always want to increase their market share through competitive advantages, noting to the innovations is an alternative way for increasing the competitive advantages in this dynamic commercial envir More

In today world, while everything is changing so fast and the competitors always want to increase their market share through competitive advantages, noting to the innovations is an alternative way for increasing the competitive advantages in this dynamic commercial environment. Appearance of internet and other different information technologies has changed the business models for gaining the competitive advantages and electronic business has been introduced as a vital tool which relates the companies with customers and market forces sustainable. Parent companies can be separated from other companies because of their special characteristics in the business models. In this research, different dimensions of innovation are recognized and they have been categorized in 4 main factors: 1) development of information technologies tools, 2) extensive competitive price, 3) extensive centralization in industry (market share) and 4) centralization and the degree of flexibility in duties. These different dimensions of innovation are surveyed in Iran Khodro and Saipa (Two Parent Companies in Iran). To evaluate the e-business models, these factors are applied to find out the importance of the factors in the automobile industry. The result of research showed just centralization and flexibility in duties has not obtained the important task for implementing e-business in Parent Companies in automobile industry. Finally, the important factors have been evaluated in the Iran Khodro Parent Company to show how well the company can be successful in implementing the electronic business. Manuscript profile

Open Access Article

13 - The necessity of innovation in administrating knowledge management and IT management in Iran
Mohammadreza Abbasi Manoochehr Makki

At present the necessity of paying attention to knowledge management and IT management has been a challenging issue for the managers of organizations. This matter seems incomplete without paying attention to the applicability of the mentioned concepts. Hence, in this ar More

At present the necessity of paying attention to knowledge management and IT management has been a challenging issue for the managers of organizations. This matter seems incomplete without paying attention to the applicability of the mentioned concepts. Hence, in this article, the basic assumptions of knowledge management and its relation to information technology are investigated from both theoretical and practical perspectives. The formation, definitions, literature, processes, and all the issues related to the knowledge management will be presented. In addition, it is mentioned that in spite of the close relationship between information technology and knowledge management, it is not possible to substitute technology for human knowledge. Finally, having reviewed some principles and obstacles to knowledge management, the researchers propose innovative ways in order to carry out knowledge management programs via information technology in Iran. Manuscript profile

Open Access Article

14 - Technology strategy and position based models
Seyed Habibollah Tabatabaeiyan Afsoon Fahtollahi

In the two recent decades, Technology Strategy is especially concerned as a vital necessity of firms and industries. As a consequence too many different models and approaches have been developed by professors on this era. This article, at first takes a survey on the con More

In the two recent decades, Technology Strategy is especially concerned as a vital necessity of firms and industries. As a consequence too many different models and approaches have been developed by professors on this era. This article, at first takes a survey on the concepts of technology and technology strategy. Then it will categorize the different perspectives upon the position of the technology strategy among the business strategy, and then the most important one will be explained. Furthermore, after a brief explanation on technology strategy dimensions, the evolution of managerial approaches will be described. In this paper we have also introduced the characteristics of different approaches for developing technology strategy, especially by positioning based approach, and the well known models of positioning based approach for developing technology strategy are described. As a conclusion, models are getting compared to each other within a table under the basis of deployment steps of models, level of application, key strategic decisions and being product or process technology oriented Manuscript profile

Open Access Article

15 - The key factors in the admission process of tenant companies in incubators
Hamid Mahdavi Mahmood Sheykh zeynaddin Fakhreddin Ashrafi zadeh

The admission process in ISTT, which has been formed during 6 years, is performed based on three key factors that have been defined in this paper. These factors include a business plan, a technology-based business idea, and the entrepreneurial team. The initial admissio More

The admission process in ISTT, which has been formed during 6 years, is performed based on three key factors that have been defined in this paper. These factors include a business plan, a technology-based business idea, and the entrepreneurial team. The initial admission process that was done based on trial and error, is now consist of information, negotiation and interview, filling the forms, consultation, correcting the forms, submission of documents, initial investigation, determining the judges, technical and economic interviews, filling the judgment forms, second investigation, analysis and final decision-making in admission committee. The Admission Committee practices the policies defined by ISTT's scientific council and leads the companies toward ISTT objectives. In all stages of admission and assessment process, there is an atmosphere of training and improving, instead of only competition and selection. Even those companies that will not be accepted in the admission process, they will learn and be guided to remove their shortcomings. In most cases the view of all the members of the admission committee are similar and at the same level, and this makes the final decision making easier. The presence of two judges, one with a technology approach (scientific), and the other with an economic approach (familiar with market), among the members of the committee is a determining factor in selecting applicants for settlement in the incubator. Although this current admission trend is based on the general global experiences of other incubators, it has not drawn directly from a single model. It has been completed gradually based on the realities and conditions of the region Manuscript profile

Open Access Article

16 - The Conceptual Model of University Incubators
Tayebe Nikraftar

Change and transition is one of the challenges of 21st century. Countries have faced with unanticipated situations because of developing the increasing range of changes so they can not guarantee their survival with small change in manner, structure, technology and so on More

Change and transition is one of the challenges of 21st century. Countries have faced with unanticipated situations because of developing the increasing range of changes so they can not guarantee their survival with small change in manner, structure, technology and so on. Organizations should start a revolution in their managements and employees mind until the concepts of organization, work and competition basically change in their mind. In this situation we need entrepreneurs that can blow fresh blood in the economic state body through creativity, innovation, stability and self confidence and pacing effective step for solving employment crisis. It is obvious that entrepreneurial university is one of the strategic and key tools for this matter in the higher education level. Entrepreneurship University has made diversity mechanisms such as business incubators, science and technology parks, and entrepreneurship centers and so on for fulfilling their goals. The task of business incubators is to support the university graduates and young entrepreneurs that familiar with new technologies and owning creativity but they are often idle because founding a business by them is not possible without entering a high risk of failure. Business Incubators help these entrepreneurs to pass the primary growth stages and when they acquire the capabilities for activity in market they can leave/graduate the incubator. The concept of business incubator have been reviewed, analysis and habited in our country for some years. The object of this paper is to review the place of university incubators in developing employment and technology transfer. At first we pay attention to relations between the university, incubator and industry. Then we review the role of them in developing and transferring technology and finally we show a conceptual model for University Incubators. Manuscript profile

Open Access Article

17 - : Keys to a Successful Business Plan
Nazanin Zeyd

Aprospective business owner as well as those already in business needs to develop a written plan. Written plans provide a management tool for determining specific strengths and weakness of an idea, documenting reasonable objectives and identifying resources to attain th More

Aprospective business owner as well as those already in business needs to develop a written plan. Written plans provide a management tool for determining specific strengths and weakness of an idea, documenting reasonable objectives and identifying resources to attain them. A written plan will also provide the basis for developing a more detailed business operating plan. Even though the risk of going into business cannot be eliminated, a good plan will help reduce the risk Manuscript profile

Open Access Article

18 - Measuring of Technology and Innovation Index in Iran Compared with other Countries
Saeed KiyanPour Alireza Salehi

10.7508/jstpi.2015.04.008

S tudies show that activities related to technology development and innovation are the main factors of economic growth. The purpose of this article is to introduce the Global Innovation Index (GII) and technology achievement index (TAI) and to evaluate Iran in these in More

S tudies show that activities related to technology development and innovation are the main factors of economic growth. The purpose of this article is to introduce the Global Innovation Index (GII) and technology achievement index (TAI) and to evaluate Iran in these indicators. Our country has earned 120 through GII ranking in 2014. Previous studies reported of global innovation index show that our country has not been able to improve its position. Global Innovation Index is made up of 21 main variables that our country in the variable of higher education, research and development, knowledge creation and public infrastructure is better than other variables. It earned the lowest score In variables of political environment, experience and competitive, knowledge dissemination and knowledge in comparison with other variables. It means our country has good position in Input Components especially in high education but in Components of output has not good condition. Another indicator is access to technology; this index includes the creation of new technologies, release new innovations, diffusion of old innovations and human skills that in this indicator are member of intermediate these countries. Studying Composite indicators show that policymakers should pay more attention to improve innovations until creation results of research and innovation for community. Manuscript profile

Open Access Article

19 - Different points of view for Relation of Knowledge Management and Business Intelligence
hasan rangriz nasim afshari

10.7508/jstpi.2016.01.002

Nowadays, having the ability of foresight and decision-making is essential for any organization. Advanced and successful organizations have chosen knowledge-oriented strategy to survive in the competitive and rapidly changing environments. Handling of changes and good d More

Nowadays, having the ability of foresight and decision-making is essential for any organization. Advanced and successful organizations have chosen knowledge-oriented strategy to survive in the competitive and rapidly changing environments. Handling of changes and good decision making about them plays a central role in the future success or failure of organizations. Two important concepts that have important role in managers’ decision makings are Business Intelligence (BI) and Knowledge Management (KM). Business intelligence and knowledge management are relative concepts to each other .The relations between these concepts has not been yet offered clearly and determining the boundary of these two concepts is difficult for managers. Researchers have considered different links between them. In this paper, business intelligence and knowledge management will be defined and then different viewpoints about the type of relationship between these concepts will be expressed. In general, it is recognized that knowledge management and business intelligence both have common and same goal which is improving decision-making process and finally improving the business performance. Implementation and execution of these concepts would consider as organization's competitive advantage. However, knowledge management, including both explicit and tacit knowledge, and also considers unstructured data, while business intelligence generally focuses on explicit knowledge. Finally, concluded that, knowledge management and business intelligence should be integrated regardless of the type of relationship between them, because each has advantages and disadvantages. Manuscript profile

Open Access Article

20 - Criminal Entrepreneurial Behavior: Literature Review
Mojtaba Nahid Roghayeh izadi

10.7508/jstpi.2017.03.005

20.1001.1.17355486.1396.13.51.7.5

Entrepreneurs play an important role in the economy in order to identify opportunities and to exploit their economic and social needs of the production process and purse market driving. While entrepreneurship is normally researched as something positive, this paper illu More

Entrepreneurs play an important role in the economy in order to identify opportunities and to exploit their economic and social needs of the production process and purse market driving. While entrepreneurship is normally researched as something positive, this paper illustrates the dark sides of the construct. This conceptual research paper applies entrepreneurship literature to generate new insights into entrepreneurship in organized crime and entrepreneurs in criminal organizations. Criminal entrepreneurship is found in organized crime, where criminal entrepreneurs choose to organize a criminal business enterprise in order to exploit illegal market opportunities. Entrepreneurial opportunities can be exploited in a variety of ways, depending on strategy and available resources. As organised crime is growing locally as well as globally, law enforcement agencies need to develop their understanding of strategic criminal entrepreneurship. Based on perspectives in this paper, the dark side of Entrepreneurship needs to be further explored within both the legitimate and illegitimate business sector in the local as well as global perspective in future research. Manuscript profile

Open Access Article

21 - A Study on the Role of Government in Improving the Process of Launch and Development of Knowledge-based Businesses
Najmeh Akbarzadeh Ehsan Shafiezadeh

In the “knowledge-based businesses” research field, few applied studies have been conducted. Meanwhile, by identifying the critical success factors in starting-up and development of knowledge-based businesses, we can recognize necessary contexts for these targets and ta More

In the “knowledge-based businesses” research field, few applied studies have been conducted. Meanwhile, by identifying the critical success factors in starting-up and development of knowledge-based businesses, we can recognize necessary contexts for these targets and take steps toward implementing it. Accordingly, the main purpose of this research is identifying and prioritizing the keyactivities to be carried out by government in order to improve the process of starting-up and development of knowledge-based businesses. The method of this study in terms of purpose is applied research, and in terms of data gathering method is descriptive survey. The target population of current study included all knowledge-based corporations deployed in incubators and science & technology parks of universities in Tehran. To gathering required data for this research, the questionnaire has been used. Chi-squared test is used to data analysis, and Friedman’s analysis of variance is applied to ranking parameters. The results of this study revealed that improving the process of starting-up and development of knowledge-based businesses is possible throughgovernment’s some key activities which “financial supports of government” is placed on top of them. Hence, it can be said that the government should start broad efforts in this regard, and this issue should be considered by relevant government authorities. At the end, the recommendations based on the research results are presented. Manuscript profile

Open Access Article

22 - Investigation of Factors Affecting Information and Communication Technology (ICT) Development in Agricultural Knowledge-Based business (Case Study: Tabarestan Technology Incubator)
mohammad mehdi mardanshahi

10.7508/jstpi.2017.04.004

20.1001.1.17355486.1396.13.52.8.8

Today, in many of developed and developing countries, the agricultural sector plays an important role in food production, employment and trade. Furthermore knowledge- based companies are as a key option to produce wealth in developing countries and the effective role of More

Today, in many of developed and developing countries, the agricultural sector plays an important role in food production, employment and trade. Furthermore knowledge- based companies are as a key option to produce wealth in developing countries and the effective role of information and communication technology in business development has become more evident. Therefore the purpose of this study was to Investigation of Factors Affecting Information and Communication Technology (ICT) Development in Agricultural Knowledge-Based business.This research is descriptive-survey based on the method of doing and in terms of target, is functional. The research instrument used was a questionnaire. Its validity was confirmed by a panel of experts and also its reliability was reported 0/793 (the Cronbach's alpha). The population of this study included 24 managers of Agricultural Knowledge-Based business, based at Tabarestan Technology Incubator. They were selected by Census method. Data analysis was carried out in two parts: a description and analysis was performed using the SPSS21 software. The results showed that Infrastructure factor is the most important component in the development of Information and Communication Technology. The Computers and Internet are the most important of Infrastructure factor and they have a fundamental role in developing business, especially agricultural knowledge-based businesses. Manuscript profile

Open Access Article

23 - Strategic Fit Between Innovation Strategies and the Performance of Knowledge-Based Businesses
Farshad Ghaderi Fariborz Rahimnia

10.52547/jstpi.20928.17.66.21

20.1001.1.17355486.1400.17.66.5.1

Paying attention to the position and role of knowledge-based companies in advancing the country's economic and social goals is very important. On the other hand, the issue of dynamism and market turbulence in today's markets makes it even more important to pay attention More

Paying attention to the position and role of knowledge-based companies in advancing the country's economic and social goals is very important. On the other hand, the issue of dynamism and market turbulence in today's markets makes it even more important to pay attention to these businesses. The knowledge-based companies are based on innovation in business. However, the turmoil in markets and competition makes it important to pay attention to the dimensions of innovation strategies in different environmental conditions, and the business of students who do not consider innovation in line with environmental conditions may fail in innovation and will not perform well. The aim of this study is to investigate the strategic relationship between innovation strategies and business performance with the role of moderating market turbulence and environmental dynamics. The statistical population of this study includes 115 knowledge-based companies in East Azerbaijan province. In order to analyze the data, structural equation modeling method was used and the hypotheses were analyzed using AMOS software. The results showed that product innovation and process strategy have a positive relationship with business performance. However, the modification test results showed that process innovation performs better in high environment dynamics and product innovation in high market turbulence. Manuscript profile

Open Access Article

24 - South Korea as a suitable model for national planning in the development of blockchain technology ecosystem
Mohammad Kazem Sayadi Atefe Farazmand

10.52547/jstpi.20958.17.68.62

20.1001.1.17355486.1400.17.68.2.2

Blockchain is a distributed and intact database technology that can be used to store any data, including financial transactions, and has the ability to build trust in an unreliable environment. In the blockchain, trust is transferred from centralized intermediaries to t More

Blockchain is a distributed and intact database technology that can be used to store any data, including financial transactions, and has the ability to build trust in an unreliable environment. In the blockchain, trust is transferred from centralized intermediaries to technical infrastructure developers, leading to reliable transactions between nodes that are not necessarily trustworthy. Blockchain as a disruptive technology will affect the economy and governance in societies. Different blockchains run different governance mechanisms. All blockchains fall into a range that ranges from completely public and unlicensed blockchains such as Bitcoin to completely private and licensed blockchains. Blockchain, which is the basic technology of cryptocurrencies, will establish a new economic system by making deep changes in our communication methods over the Internet. This technology will change information security, transparency and governance. Due to the emphasis of this technology on security, trust and transparency, different sectors and different vertical businesses tend to use this technology. With the expansion of the use of this technology in different companies and countries, it is necessary to determine the country's plan to manage this technology. Therefore, it is necessary to determine the requirements for the development of the blockchain ecosystem in the country. In this article, we review the plan and strategy of South Korea as a model for the development of this technology in our country. Then, using the program of this country, we will present the requirements for developing the blockchain ecosystem in our country. Manuscript profile

Open Access Article

25 - Providing Online Shopping Model in the Small and Medium Businesses Online from the Perspective of Entrepreneurs with a Qualitative Approach
mojtaba nasiri hossein vazifehdoost mohammad ali nasimi HOSSEIN Dide Khani

10.52547/jstpi.20973.17.68.11

20.1001.1.17355486.1400.17.68.5.5

Online shopping is one of the new ways of buying and selling in small and medium-sized online non-physical businesses, which is the result of rapid growth and increasing use of computer technology and makes sellers of businesses and buyers communicate much more efficie More

Online shopping is one of the new ways of buying and selling in small and medium-sized online non-physical businesses, which is the result of rapid growth and increasing use of computer technology and makes sellers of businesses and buyers communicate much more efficiently through the Internet and make the exchange process more efficient. The purpose of this study was to provide an online shopping model in the field of small and medium online businesses from the perspective of entrepreneurs using theme analysis method. In order to conduct the research, a qualitative approach using semi-structured interviews with entrepreneurs in the field of small and medium business online has been used. The sample size included a total of 12 people with purposeful sampling logic until theoretical saturation was achieved. Data coding was performed using Max Kyoda software. Findings showed that online shopping model in the field of small and medium businesses online with 9 main themes and 45 sub-themes (website infrastructure factors, marketing factors, online shopping experience, political factors, technology-transportation factors, factors Economic, security and risk, social factors, consumer characteristics) are explained. It is suggested that studies of customers' online shopping behavior be prioritized for small and medium-sized online businesses in order to use its findings in the correct and timely identification of consumer behavioral tastes. Manuscript profile

Open Access Article

26 - Providing an IT commercialization model in online business by focusing on tourism industry
Hamed Khatami Nejad mohammad ali nasimi Behzad Farrokh Seresht

10.52547/jstpi.20993.18.70.32

20.1001.1.17355486.1401.18.70.3.4

One of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fiel More

One of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fields of information technology. The purpose of this study is to present an IT commercialization model in online businesses. In order to conduct the research, the qualitative research approach and based on the data method of the foundation using semi-structured interviews with experts in the field of information technology commercialization have been used. The sample size included a total of 12 people by judgmental sampling method until theoretical saturation was achieved. Data encoding was performed using Max Kyoda software. Findings showed that commercialization of information technology in online businesses with 10 components including (economic factors, legal issues, structure, factors related to marketing, management factors, factors affecting business, political issues, cultural prerequisites , Business environment, technology management) were explained. It is suggested that in order to achieve successful commercialization in online tourism businesses, infrastructure indicators should be constantly monitored. Prioritize cultural support for the organization's commercialization activities, change and encourage consumer attitudes, and create a positive attitude toward information technology. Due to the lack of research in the field of commercialization of knowledge-based products, it is suggested to study the model of commercialization of knowledge-based products with emphasis on information technology. Manuscript profile

Open Access Article

27 - Presenthing Metasynthesis and Interpretive Structural Modelling Approaches in Modeling the Cloud Business Intelligence in SMEs
Fatemeh Hamidinava َAbdolhamid Ebrahimy ROOHALLAH SAMIEE HOSSEIN Dide Khani

10.52547/jstpi.21027.18.70.49

20.1001.1.17355486.1401.18.70.7.8

Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces mainte More

Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces maintenance and implementation costs for these businesses.The globalization of the markets requires the adaptation of the firm for business sustainability . Cloud deployments of BI and analytics platforms have the potential to reduce cost of ownership and speed time to deployment. In order to subsist, TSMEs have to take advantage of the new technology and new concepts for survival .The statistical population in the qualitative phase included 19 academics and experienced experts in the area of business intelligence .chosen by the purposive sampling approach. Further, in the quantitative phase, 393 people among the mangers of small and medium-sized enterprises in the Mazandaran Province, Iran, were participated. In the current study, the Meta-synthesis method has been utilized to identify the fundamental categories of business intelligence (BI). Fuzzy Delphi method (FDM) has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. Final indices, 6 main factors, 27 sub-factors and 34 identifiers were obtained. In this regard, the data analysis process has been performed by MATLAB and MicMac software. Our research has shown that the two main themes of business stimuli and characteristics have the highest influence on other variables.. Manuscript profile

Open Access Article

28 - Designing a policy model for financing technological entrepreneurship in the early stages of creating a business in Iran
Mohsen Noorali Sorkhani eynollah keshavarz tork Moqtadaalanam Ravanbakhsh,

10.52547/jstpi.27273.18.71.1

20.1001.1.17355486.1401.18.71.6.9

the present study seeks to semantically reconstruct the various dimensions of the model / optimal model of technological entrepreneurship financing policy in the early stages of business creation using the combined approach and the exploratory goal of the field theory a More

the present study seeks to semantically reconstruct the various dimensions of the model / optimal model of technological entrepreneurship financing policy in the early stages of business creation using the combined approach and the exploratory goal of the field theory analysis method in the qualitative section and using the opinions of senior managers. And the professors specializing in this field have examined the existing concepts and interpretations from their point of view and in the quantitative part a questionnaire has been made using the main concepts extracted from the qualitative part in order to generalize and confirm the findings. In this research, first in order to identify financing methods and also the criteria for selecting the appropriate financing method, fuzzy Delphi method is used and then to determine priorities, hierarchical analysis is used and after determining these weights through TOPSIS method to prioritize the option. The issues raised were addressed. The results showed that among the methods of financing the formation of cooperative companies (0.93), receiving facilities with weight (0.87), issuing participation bonds with weight (0.72), creating investment companies (0.60), presence in the stock market (0.33) ), Creating a plan as a shareholder (0.22), and finally attracting foreign capital (0.00001) had the highest and lowest priority among financing methods, respectively. Manuscript profile

Open Access Article

29 - Analysis of factors affecting the success of agricultural start-ups in the country
mohsen khosravi majid nasiri parviz saeidi

10.61186/jstpi.32320.19.73.1

20.1001.1.17355486.1401.19.73.4.4

Today, the importance of start-up agricultural businesses is more than ever, and to achieve this, it is necessary to provide the right environment and conditions for start-up businesses. The purpose of this study was to analyze the factors affecting the success of start More

Today, the importance of start-up agricultural businesses is more than ever, and to achieve this, it is necessary to provide the right environment and conditions for start-up businesses. The purpose of this study was to analyze the factors affecting the success of start-up agricultural businesses. This research was applied in terms of purpose and descriptive-survey in terms of implementation method, which was done with a mixed exploratory approach. The statistical population in the qualitative stage was 11 university experts who were selected by purposeful method and snowball. In the quantitative stage, all the experts of the country's new agricultural businesses were 200 people. Simple random sampling method was used. The Delphi method was used to identify the factors and the structural equation modeling method with Smart PLS3 software was used to analyze the relationships of the variables. The results showed that the factors affecting the success of start-up agricultural businesses include 51 components in the form of 9 dimensions (individual capabilities, human resources, environmental factors, marketing activities, financial issues, product development, customer satisfaction, strategy, networking). Also, the results of structural equations showed that individual capabilities (0.317), human resources (0.356), environmental factors (0.438), marketing activities (0.378), financial issues (0.404), product development (0.399) Customer satisfaction (0.415), Strategy (0.329), Networking (0.426) have a positive and significant effect on the success of start-up agricultural businesses. Finally, it can be said that the success of start-up agricultural businesses is an important strategy for promoting agricultural entrepreneurship. Manuscript profile

Open Access Article

30 - Designing a model based on blockchain technology to strengthen cyber security in the banking industry
hossein amoozadkhalili neda haghi Reza Tavakkoli-Moghaddam

10.61186/jstpi.33168.19.76.60

20.1001.1.17355486.1402.19.76.3.3

Designing a model based on blockchain technology to strengthen cyber security in the banking industry is one of the new methods studied in the banking industry to strengthen cyber security. Accordingly, this study seeks to achieve the goal of evaluating a model based on More

Designing a model based on blockchain technology to strengthen cyber security in the banking industry is one of the new methods studied in the banking industry to strengthen cyber security. Accordingly, this study seeks to achieve the goal of evaluating a model based on blockchain technology to strengthen cyber security in the banking industry based on artificial neural networks. This model is based on a conceptual model used in an MLP neural network simulation that simulates a blockchain-like process. Also, the neural networks created in the block chain have a strong connection and the possibility of breaking them is low. The data became closer to normal distribution after learning, indicating that blockchain technology will be able to provide cyber security. The level of correlation and efficiency presented was also reported and the findings of the study showed that the efficiency related to blockchain technologies after learning reached the level of 770.57 units, which shows that using the MLP method to learn the process of blockchain technology can be Lead to greater efficiency for cyber security. Also, the value of variance is equal to 27.77 and the mean value of computational values is equal to 0.35 and the value of correlation is equal to 0.99. Manuscript profile

Open Access Article

31 - Designing a Digital Business Ecosystem Model with an E-learning Approach Using Structural Equation Modeling
usef sepehriazad morteza mosakhani Ali Davari

10.61186/jstpi.33645.19.74.70

20.1001.1.17355486.1402.19.74.6.2

Given that there is a significant gap in the conceptualization of e-learning business ecosystem with e-learning approach, this paper introduces a conceptual framework of e-learning business ecosystem in the digital age by combining two concepts: digital business ecosyst More

Given that there is a significant gap in the conceptualization of e-learning business ecosystem with e-learning approach, this paper introduces a conceptual framework of e-learning business ecosystem in the digital age by combining two concepts: digital business ecosystem and e-learning ecosystem. In order to design and explain the model of digital business ecosystem, the e-learning application has been implemented. Therefore, this research is fundamental in terms of orientation and exploratory in terms of purpose, and uses a descriptive-correlation approach to analyze the data for a quantitative stage. In this study, a conceptual model was developed by summarizing theories using library review methods, expert opinions and by reviewing studies conducted in digital businesses and e-learning (virtual education), dimensions, factors and components affecting the design of digital business ecosystem model. E-learning has been selected and extracted and the relevant indicators and the proposed conceptual model have been used to design the questionnaire. In the inferential findings and hypothesis testing section, the confirmatory factor analysis technique and the structural equation modeling technique were used. In this study, data were analyzed using SmartPLS2 software. The maximum alpha error level for testing the hypotheses was considered 0.05. As a result of the framework of the digital business ecosystem with the e-learning approach in the digital age based on dimensions and concepts: technology (infrastructure), cultural and social factors, individuals (talents), Information literacy, government and regulations, networks and interactions, stakeholders (markets and customers), environmental factors, capital, financial assistance, business factors, organizational factors, educational factors, innovation, support, evaluation are introduced. Manuscript profile

Open Access Article

32 - Introducing robotic process automation as the connection point of Internet of everything with artificial intelligence projects
Seyed Omid Azarkasb Seyed Hossein Khasteh

10.61186/jstpi.34055.19.76.42

20.1001.1.17355486.1402.19.76.4.4

Robotic process automation is an emerging technology, which can be used to automate repetitive tasks with large but low volume. Automation space consists of providers of construction, operation and transfer contracts, consulting, business process automation and cloud ro More

Robotic process automation is an emerging technology, which can be used to automate repetitive tasks with large but low volume. Automation space consists of providers of construction, operation and transfer contracts, consulting, business process automation and cloud robotics process automation and markets. Automation refers to the use of technology to perform various tasks with minimal human intervention, so that the automation of the robotic process, intelligent process and various operations of the artificial intelligence business are its main components. In the meantime, the Internet of Things is one of the most up-to-date technologies in the new age of information and communication, which has a concept very close to the Internet of Things. The Internet of Things is a term used to describe physical objects around the world using their digital communication, while the Internet is all about data sets, considering people and processes. The reason for paying attention to the automation of the robotic process is the continuous expansion of the artificial intelligence market due to the widespread use of this technology in most important fields, especially in the components of the Internet. To make the most of robotic process automation, multiple discrete automations as well as artificial intelligence technologies can be used. With this approach, the robotic automation process can be considered as the connection point of everything Internet to software artificial intelligence projects. Therefore, robotic process automation, which aims to improve business processes, is proposed as an Internet connection point for everything with artificial intelligence projects. Manuscript profile

Open Access Article

33 - Design and validation the model of technological platforms capabilities in the cosmetics industry
Seyed rasoul Hoseini Tooraj sadeghi Ali Hosseinzadeh ساحل فرخيان

10.61186/jstpi.34401.19.76.47

20.1001.1.17355486.1402.19.76.11.1

A company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the More

A company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the purpose of this study was to design and validate the capabilities of technological platforms. The method of the present study is based on a mixed approach and qualitatively and quantitatively in the inductive paradigm. The qualitative population studied in the present study consists of 16 university professors in the field of business management, business management and information technology management. In a small part, managers, supervisors and companies active in the cosmetics industry were included as the statistical population of this study. In order to validate the research model, 150 questionnaires were distributed among the quantitative community. Validation of the present research model was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The analysis of the interview data using the data-based method was based on the systematic approach of Strauss and Corbin (1998) , based on three stages of open, axial and selective coding. This study also showed that causal conditions have a positive and significant effect on the central phenomenon of supply chain integration and organizational integration, the central phenomenon on strategies and strategies on outcomes. Also, the impact of the central phenomenon of research on strategies has been adjusted by the contextual conditions and intervening factors. Manuscript profile

Open Access Article

34 - A Development for Sustainable Business Model of Ecolodges
Hamid Hashemi mahmoud ziaei Vajhollah ghorbanizadeh mahmoud jomehpour

10.52547/jstpi.36888.18.72.1

20.1001.1.17355486.1401.18.72.7.2

Considering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this st More

Considering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this study is to identify the factors affecting the sustainability of ecolodges and propose a sustainable business model based on the knowledge of experts and managers of these businesses. The research method of this paper is qualitative and thematic analysis has been used with deductive approach and descriptive-inferential method. The required data has been provided through the analysis of semi-structured experts interviews. The research community has been the managers of successful ecolodges and knowledgeable university professors and experts in the field of entrepreneurship and tourism in the country. Purposeful judgmental sampling method was used to select the research sample and the interviews were continued until theoretical saturation. The research tools were semi-structured in-depth interviews as well as the results based on the themes obtained from the content analysis of scientific texts. The findings show that according to the proposed sustainable business model, ecolodges need to be integrated and important for all three dimensions of economy, community and environment in order to have long-term sustainability and survival. The results of this study show that the sustainability of new businesses and ecolodges depends on adopting a diverse income portfolio and trying to achieve benefits in three dimensions: economic, socio-cultural, environmental, in other words, attention to the benefits, people and land. Manuscript profile

Open Access Article

35 - Presenting a circular economy business model for knowledge-based companies
Fatemeh Shahdkar taghi torabi Fereydoon Rahnama Roodposhti

10.61186/jstpi.37987.19.75.33

20.1001.1.17355486.1402.19.75.5.3

Circular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-b More

Circular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-based companies. In terms of purpose, this research is in the category of fundamental-developmental research, and in terms of subject and nature, the approach of qualitative research is exploratory, and grounded theory (systematic) was used. Data were collected through documentary sources (books, articles, dissertations) and semi-structured interviews with 15 academic and non-academic experts through purposeful theoretical sampling to saturate the required information and theoretical adequacy. The data were analyzed based on grounded theory in the framework of open-source, axial, and selective codes. The results of qualitative data analysis of the research, led to the presentation of the business model of circular economy with 124 categories, 17 central categories, and 6 main factors, in the form of 6 dimensions including causal conditions (2 categories), the main phenomenon (circular business model), Strategy (4 categories), contextual characteristics (5 categories), intervening conditions (2 categories) and consequence (4 categories). The model obtained from this research can be a way for stakeholders, planners, and managers of knowledge-based companies to produce and distribute goods and services in the present century. Manuscript profile

Open Access Article

36 - A Systematic Overview of Entrepreneurial Marketing: An Analysis of Components and Deterrents in Online Business Using the Hybrid Technique
mahdi kasegarha Mohammad javad Taghi porian Javad Gilanipor Mehran Mokhtari

10.61186/jstpi.39530.19.73.8

20.1001.1.17355486.1401.19.73.7.7

The interaction of marketing and entrepreneurship has occupied an important part of marketing research in the last decade. Marketing has a lot to offer entrepreneurs. Entrepreneurial marketing is a concept that has emerged from the level of sharing of two areas of marke More

The interaction of marketing and entrepreneurship has occupied an important part of marketing research in the last decade. Marketing has a lot to offer entrepreneurs. Entrepreneurial marketing is a concept that has emerged from the level of sharing of two areas of marketing and entrepreneurship. Entrepreneurial marketing in the field of online business is always growing and its fields are expanding day by day. Entrepreneurial marketing requires a valid and reliable scale to measure the underlying dimensions and factors in any type of business environment, which requires that it be done in a principled manner and in accordance with scientific methods. Therefore, by understanding this issue, by conducting this research, we are seeking to identify the components and inhibiting factors with the help of hybridization method. The considered articles and researches were considered from among the studied articles and books, using the CASP method, and the main indicators were extracted through the document analysis method and using the MaxQD software. Necessary aggregation and clustering were done, then they were organized in the form of concepts and components. The results showed that the factors inhibiting entrepreneurial marketing include two main components of internal factors (environmental disturbance, government problems, limited market share, lack of customer commitment, technological change, and market problems) and external factors (management challenges, human barriers, lack of resources, and limitations) are classified. Manuscript profile

Open Access Article

37 - Analysis of Factors Affecting the Success of Startups using Meta_Synthesis
maryam darvishi Parvaneh Alasvand Bakhtiarpour

start-up is a new business that offers an innovative solution to a problem; start-ups are an integral part of the transformation and evolution process in the expanding world market today. While there is no guarantee of success for this business through the proposed solu More

start-up is a new business that offers an innovative solution to a problem; start-ups are an integral part of the transformation and evolution process in the expanding world market today. While there is no guarantee of success for this business through the proposed solution. Many consider startups as a new culture for new ideas and creativity beyond existing ideas aimed at solving existing problems in key areas. The purpose of this research is to provide a comprehensive, pervasive, and integrated information model of the success factors of startups. To this end, by employing meta_synthesis approach in this research, the results and findings of previous researchers were analyzed, and by examining comprehensive studies on the success factors of startups in reputable domestic and foreign scientific bases, 52 articles on this subject were identified. The research results classified the success factors of startups into 6 main themes and 17 components. The main themes include: Strategy and Policy (business model management, goals and plans, vision and strategies), Innovation and Entrepreneurship (innovation and entrepreneurship ecosystem, dynamic entrepreneurial capacity, innovation and entrepreneurship culture), Service and Product Management (marketing and sales, customer satisfaction, quality and quantity of products, production methods), Resources (financial resources, human resources), Technology and Knowledge (knowledge management, technological infrastructure), and Technological Infrastructure (the role of government and relevant institutions, the role of financial institutions and investment, international environment), each of which is further elaborated with identified components. Manuscript profile

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